The VPC events are free to attend, but all proceeds from merchandise sales, dispenser sales, and direct donations benefit a charity. The charity we are working with is Plus1, specifically their COVID-19 relief fund.
Plus1 is an organization that helps artists raise funds for social causes and relief work that the artists care about. Plus1 identifies and vets reputable non-profits to receive the money then creates the campaign with the artists. They manage all aspects of the fundraising and ensure the donations reach the organizations for which it will make the most impact.
In light of the COVID-19 pandemic, Plus1 has created a COVID-19 relief fund to benefit musicians and artists within the industry who are being impacted by the shut downs. They are working with non-profit and local organizations to provide assistance to these individuals.
Any time you make a purchase of something being sold by the VPC the proceeds will go to the charity, but if you are in the US or Canada, you can also donate directly on their website.